![]() It's not what you think, it's basically the opposite gender roles, he's the one who envisions and designs the product. He was like, 'What if we built something where it had the looks of paper but the efficiency of the Internet?' He was describing exactly what it would look like and actually it was crazily similar to what we ended up doing, with all the steps that I didn't even know we would take. It was only three weeks ahead, which is like an eternity in 21-year-old years, but still too little lead time for a proper printed invitation and he wasn't going to be able to spend like $500 or $600 on the invitation. But he was going to send an invitation online because that's how we communicate. He called me, he had been planning his 21st birthday at university, and when it came to the invitation, there was no way to express how much effort he put into it online. It was very visual and it took me years after to unfold it and realize how smart of an idea it really was. I remember it was a very specific vision that he had. Yeah, so James and I were speaking and he had this idea, actually. How did Paperless Post get its start? You and your brother had this idea? ![]() ![]() The founder and self-described "product person" talked to Racked about how the company partnered with big-name designers like Rifle Paper Co., Kate Spade, and Vera Wang, why you shouldn't get discouraged by negative feedback, and what’s next for Paperless Post. "A lot more people use it than we honestly ever thought," Hirschfeld says, "We did not make a business plan that said that we thought it would get this big." Paperless Post began because the siblings wanted a modern, efficient, and beautiful way to express the vibe of a party to their guests, and they thought other people who grew up with the internet would want that too. Or that it would grow into actual paper invitations and stationery (originally given the cheeky name "Paper by Paperless Post"). You can also see what we’re up to by signing up here.īut when Alexa Hirschfeld and her brother James started Paperless Post in 2009, she never imagined that it would be used by everyone from celebrities to university departments. The archives will remain available here for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. Thank you to everyone who read our work over the years.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |